Cloud computing and the wasteful excesses of data centres
With the rapid increase in the use of cloud services and the number of cloud service options available, more data centres have popped up all over the globe, bringing with them a higher demand for electricity. Recent reports by the Energy Conservation Bureau suggest that data centres now consume 3% of all electricity generated in the United States. A September New York Times article, “Power, Pollution and the Internet”, reports that data centres waste large amounts of energy, with only 6 – 12% of energy used by data centres going towards computing.
Data centres often consist of rows of servers, computers whose primary purposes are to process data. The heat generated by these servers can melt crucial computer components, risking data loss. As data centres have grown many now spread rows of servers over hundreds of thousands of square feet and utilize industrial cooling systems to combat overheating. Tens of thousands of data centres now exist to support the heavy demands of internet use, with many of the largest internet companies running servers at full capacity regardless of demand, resulting in the excessive wasting of energy.
There are ways to build more energy-efficient data centres. Providers can consider re-evaluating their redundancy, utilizing storage virtualization, consolidating their servers, and upgrading to energy efficient technology. Some data centres utilize their environment to cool their systems, such as a local waterfall or cold Arctic air. If clients outsource data centre management to high quality facilities that follow these practices, they can avoid forming their own poor management habits. Outsourcing can also save clients from having to upscale and downscale their own equipment to match the changing demands on their business.
Though outsourcing offers advantages, if large data centres are not optimally managed, these industry practices only contribute to more energy consumption. A large data centre is not inherently more energy efficient than a small one, and the spreading of load does not guarantee a reduced need for capacity. It stands to reason the cloud service providers need more spare capacity available to serve their clients than if clients operated their own facilities. Some argue that cloud services help to improve the situation, leading to a consolidation and centralization of computing among large, well-operated data centres. This is not necessarily the case.
Powering the internet is a very environmentally unfriendly prospect. Cloud computing presents a path towards improving the situation, but it is not a solution in and of itself.
Mac Connolly has worked in the technology industry for the past 25 years, working for various well-known brands. He is currently working with Melbourne Server Hosting as a freelance writer sharing his experience of technology and the advances within green hosting and data centres.
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Some data centres utilize their environment to cool their systems, such as a local waterfall or cold Arctic air. If clients outsource data centre management to high quality facilities that follow these practices, they can avoid forming their own poor management habits. [FAVORITE]