Greenwashing

Everywhere we go recently it seems as though there is a brand new eco-friendly “green” versions of old products.  I have mentioned a few of these silly things like the 57 watt light bulb as a new energy efficient version of the 60 watt.

I have been coming across even more ludicrous examples, many of them outright lies.  Often you can see the absurdity just by looking at the contradictions in the advertising.  Phrases like “eco-friendly” and “contains mercury and lead” should not be on the same product.

I came across a good example the other day with a can of lithium grease.  The can is green of course and is pitched as a bio-based biodegradable lubricant.  If the warnings about calling poison control if ingested aren’t enough there is always the fact that Lithium is a metal and thus can not bio-degrade…ever.

This trend is a problem because in addition to claiming dangerous products are safe, overall the public believes things are changing for the better when in reality the packaging is just different. Consumers look around and things look like companies are being less wasteful but in the end it is just a marketing illusion.

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